About bübish

The bübish story

bübish is sophisticated. bübish is timeless. bübish is sustainable.

The bübish range is diverse and thoughtfully designed to ensure every woman feels sophisticated, elegant and confident in their special piece. With varied styles, cuts and colours, we want bübish customers to be and look unapologetically themselves.

Dress it up or dress it down - we’re proud to be a slow fashion brand who strives for versatility throughout the creative process, ensuring each piece looks incredible with your evening dress or your pair of boyfriend jeans.

Quality is integral, and our beautiful pieces are made to last a life time, not just a season. Handcrafted with responsibly sourced materials, all bübish jackets are made using up-cycled fur and consciously sourced faux fur fabrics.

All materials used to make each garment and sourced personally by Alex & Georgie along with regular trips to the bübish factory to ensure consistency in craftsmanship. We’re a proudly South Australian owned and operated business. To read more about our fur click here

The duo behind bübish

It’s a tale of best friends and sisters – Alex and Georgie who were born with a shared passion for creativity and timeless style. As girls they would create bold outfits with colourful pieces they sourced from their grandmother’s wardrobe and vintage stores. Donning themselves in fur and other vintage pieces, they’ve always seen clothing as a form of self-expression.

Epitomising a fusion between Parisian chic and eclectic rebellion, they draw inspiration from the sultry sixties and the era of Kate Moss and Sienna Miller who initiated a new wave of style, that celebrated individuality.

Living and breathing fashion, Georgie went on to style customers in beautiful local boutiques and Alex pursued a career in marketing. Family, friends and customers would often ask about their eye-catching ensembles - “where did you get that from?” As fast fashion grew rampant, the girls dreamt of creating garments that mirrored the quality of their grandmother’s cherished pieces and providing women with jackets that made them feel comfortable and confident.

Their desire to immerse themselves in the world of fashion drove them to start their own brand that encompassed their style and beliefs. In 2015 they took the leap to make their dream of bübish a reality.